- Price
- $599/mo, plus ad spend
- Contract
- None
Google Ads or Meta ads run in your own account, shown only in your licensed states, with no rates or payments in any ad, sent to your own loan program pages.
Pros
- Ads in your own account, so the leads and the data are yours
- Published management fee and no contract
- Ads only in your licensed states, with no trigger terms
Cons
- Ad spend is separate and paid to Google or Meta
- Needs a site with loan program pages, which we build first
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- Price
- From $500/mo + ad spend
- Contract
- 3 months, then month to month
A Google Ads-only agency with a mortgage program: campaigns by loan type, offline conversion imports from your LOS or CRM, and lead routing. The founder manages accounts personally.
Pros
- You own the account and data
- No setup fee
- Imports closed loans from your LOS or CRM to optimize campaigns
Cons
- Initial 3-month commitment
- Google Ads only, no Meta
Source: Enlightened Media Google Ads for mortgage, Enlightened Media pricing
- Price
- $299/mo + $500 min. ad spend
- Contract
- Month to month, 30 days' notice
Google, Facebook and Instagram ads for mortgage brokers and loan officers in Canada and the US, managed in your own accounts for one monthly fee.
Pros
- Low published fee covering Google and Meta
- Runs in your own ad accounts
- Month to month
Cons
- $500 a month minimum ad spend
- Custom landing pages cost extra
- Not mortgage-only
Roar Solutions vs NA Web ServicesSource: Roar Solutions mortgage ads
- Price
- Quoted privately
- Contract
- Not stated for LeadEngine
LeadEngine is a managed Google Ads add-on for Empower LO's CRM. It runs in your own account, focuses on purchase searches, and takes at most two clients per market.
Pros
- You own the Google Ads account
- At most two LeadEngine clients per market
- Leads go straight into the CRM
Cons
- Only available as an add-on to the $297/mo Scale plan, which has a $300 setup fee
- LeadEngine pricing isn't published
Source: Empower LO LeadEngine, Empower LO pricing
- Price
- $1,050/mo + ad spend
- Contract
- No long-term contract
A Google Ads agency with a loan program that includes landing pages, call tracking and two-way texting, and offers a month's refund if it doesn't beat your previous 90 days.
Pros
- You own the ad account
- 90-day performance guarantee
- Landing pages and call tracking included
Cons
- Recommends $1,500 to $3,000 a month in ad spend
- Covers personal loans too, not mortgage-only
Source: Max Conversion loan agencies
- Price
- From $150/mo + setup fee
- Contract
- Cancel with 30 days' notice
An agency with a mortgage marketing practice that runs paid search and social across Google, Microsoft and Meta, priced as a share of ad spend.
Pros
- Low starting fee
- You keep full ownership of your accounts
- No long-term contracts
Cons
- Flat setup fee, quoted per project
- Fee rises with ad spend
- Compliance claims cover copy, not ad targeting
Source: ILM Marketing mortgage marketing, ILM Marketing PPC
- Price
- From $1,199.95/mo, incl. $449.95 fee
- Contract
- No contract
A small-business agency with a mortgage broker Google Ads package that bundles the management fee and ad budget into one monthly price, with 3 landing pages.
Pros
- One monthly price including ad budget
- No contract
- Dedicated campaign manager
Cons
- Account ownership isn't stated
- Not mortgage-only
- Compliance isn't mentioned
Source: LinkNow Google Ads for mortgage brokers
- Price
- Not published
- Contract
- Not stated
A local-services ads agency with a mortgage broker program: campaigns by loan type, call-only ads with tracking, and weekly keyword reviews.
Pros
- Landing pages by loan type
- Says NMLS disclosures belong in ad copy and landing pages
Cons
- No published pricing
- Says most clients spend $4,000 to $8,000 a month on ads
- Contract and account ownership aren't stated
Source: Clicks Geek Google Ads for mortgage brokers
- Price
- $2,500 to $6,100 packages
- Contract
- Not stated
A mortgage-only PPC company selling packages by number of campaigns. Its site calls them setup packages but doesn't say whether the price is one-time or monthly.
Pros
- Mortgage-only
- Serves independent brokers and loan officers
Cons
- Unclear whether prices are one-time or monthly
- Packages list age targeting, which Google doesn't allow for US housing and credit ads
- Account ownership isn't stated
Source: Mortgage PPC pricing
- Price
- Custom proposal
- Contract
- Not stated
A full-service agency whose mortgage marketing program includes Google Ads alongside SEO, social media and email.
Pros
- SEO, ads and social from one agency
- Works with loan officers, brokers and lenders
Cons
- No published pricing or terms
- Google Ads is one service among many, not a specialty
Source: Brandignity mortgage marketing
