Where to Put Your NMLS Number: Website, Social, Email and Google

Put your NMLS number on your loan officer website in the footer so it shows on every page, and next to your name on your About and Contact pages. Then add it to your email signature, the bio of every social profile you use for business, and wherever your company wants it on Google.

The federal rules set a floor for when you have to share your ID, and some states add advertising rules that reach websites and social media. NA Web Services is a marketing agency, not a law firm or lender, so confirm details with your compliance team.

Quick checklist: where your NMLS number goes

• Website footer: your name as it appears in NMLS, your NMLS ID, your company's name and NMLS ID, and your licensed states.
• About and Contact pages: your NMLS ID right next to your name.
• Social profiles: the bio or About section of each account you use to talk about mortgages.
• Email signature: your NMLS ID under your name and title.
• Google Business Profile: never in the business name field. Ask compliance where they want it.

What the federal rules say about your NMLS ID

For loan originators registered through NMLS at the federal level, Regulation G at 12 CFR 1007.105 says you must give a consumer your unique identifier on request, before acting as a loan originator, and in your first written communication with them, if any, "whether on paper or electronically." It also says the institution has to make its originators' IDs available to consumers.

Separately, Regulation Z at 12 CFR 1026.36(g) requires the company's name and NMLS ID, plus the name and ID of the individual loan originator with primary responsibility for the loan, on the credit application, the Loan Estimate and Closing Disclosure, the note and the security instrument. That's loan paperwork, not marketing, but it's a good reason to use your name exactly as NMLS shows it everywhere.

Neither section mentions websites, social media or email signatures by name. Placement rules for websites and social media come mainly from state advertising rules and company policy.

How state rules reach your website and social media

Some rules aim at the company license, others at the individual. Examples from the regulators' own text:

• Virginia: 10VAC5-160-60 requires licensed lenders and brokers to show "NMLS ID #" followed by the company's identifier and the NMLS Consumer Access web address in every advertisement.
• Maryland: COMAR 09.03.06.06 requires a licensee to disclose its NMLS identifier in every advertisement, but on social media it doesn't have to appear in each post if it's displayed prominently on the profile page.
• Ohio: Rule 1301:8-7-07 says that when a licensee's name appears in an ad, the ad must state the full name as listed on NMLS Consumer Access plus the license number and NMLS identifier, or the NMLS identifier alone.
• Texas: the Department of Savings and Mortgage Lending's social media requirements say accounts must contain the company name and NMLS ID, the originator name and NMLS ID, and the corporate website, if any.

That's four states, not fifty. If you're licensed in several, ask your compliance team for one format and use it everywhere.

Where to put your NMLS number on your website

The footer repeats on every page, so one edit covers the whole site. Put it in plain text, not baked into an image, so it's easy to update.

Also add a link to NMLS Consumer Access so borrowers can verify you in one click. On your Contact and About pages, put your NMLS ID right beside your name.

Here at NA Web Services, every loan officer website we build shows your NMLS ID, your company's NMLS ID, and Equal Housing Opportunity on every page, lists your licensed states in the footer, and you can send your compliance team a review link before anything goes live. Our mortgage website compliance checklist covers the other footer items.

Where to put your NMLS number on social media

Put it in the profile itself: the bio on Instagram, the intro on a Facebook page, and the About section or headline on LinkedIn. Maryland's rule lets a licensed company show its ID on the profile page instead of in each post.

Whether each post also needs it depends on your states and your company. Texas also notes that social media ads are held to the same Regulation Z and Regulation N rules as other ads, so a post that mentions loan terms needs the same care as a flyer.

Should your NMLS number be in your email signature?

Yes. If you're federally registered, Regulation G's "initial written communication" includes electronic messages, and a signature is the simplest way to help your first email to a new borrower include your ID. State-licensed LOs should check their state rules. A clean format is your name, your title, "NMLS #" with your ID, then your company name with its NMLS ID. Set it in every mail app you use, including the one on your phone.

Can you put your NMLS number on Google Business Profile?

Not in the name. Google's Business Profile guidelines say your name should match your real-world business name and that including unnecessary information in it isn't permitted and could result in suspension. Google also doesn't allow links of any kind in the business description, so the Consumer Access link belongs on your website. Ask your compliance team where they want the ID, and see our guide on whether a loan officer can have a Google Business Profile.

Pros and cons of showing your NMLS number everywhere

Pros

• Borrowers and real estate partners can verify you before they call.
• One consistent format can make compliance review easier.

Cons

• More places to update when your company name or company NMLS ID changes.
• A stale footer can become its own problem. Ohio, for example, makes it a violation for a registered company to fail to update its website within thirty calendar days after information becomes outdated or expired.

If you change lenders, update the footer, signature and every profile the same week. Our guide to switching mortgage companies walks through the rest. And if your company requires its own approved profile templates, this checklist isn't for you: follow theirs.

Want a site with NMLS fields built into every page? We'll build a free preview of your site. The LO Site is free to build, then $79 a month for hosting and maintenance with two edits a month and no contract. See plans and pricing for the SEO and Ads options.

How we checked this

The NA Web Services team checked the eCFR text of Regulation G section 1007.105 and Regulation Z section 1026.36, advertising rules from Virginia, Maryland and Ohio, the Texas SML social media requirements, and Google's Business Profile guidelines on November 9, 2026.